Your buyers have changed, along with their expectations. At the end of the day, businesses are there to make the lives of those we serve easier and more enjoyable. Buyer personas are your read map to doing just that.
This workbook with guide you in creating targeted buyer personas enabling your to recoup lost profits and grow your business.
> The Basics of Buyer Personas
Gain a basic knowledge (if you don't already have one) about what buyer personas are and why they are absolutely essential to all successful marketing initiatives.
> Buyer Personas Working Session
A brief overview of the step-by-step process to curating well thought out and strategic buyer personas.
> Learn How to Create Buyer Personas
Your chance to create personas that align with your customer demographics, motivators, challenges, and more.
I have been able to realize our marketing and communications strategy and make a quantum leap forward. It has enabled me to expand and solidify our brand's position in the market and further our branding footprint in the industry.
-Carsten Preisz, Market Scan Information at Systems Inc
Vonazon's expertise is unparalleled in the agency space. I highly recommend Vonazon not only as an agency partner, but also as an advocate for your business.
-Jim Lovelady, SVP of Sales, Moss, Inc.